Lucas and Sons is a skate and surf brand started by Lucky Widiantara, an Itenas Product Design graduate from the class of ‘94 (born in Bandung, 1975).

We’ve been lucky enough to help shape and grow the brand—starting from visual exploration all the way to product applications. The brand’s identity will show up across a range of gear: t-shirts, crewnecks, hoodies, bags, and more to come.

It’s been fun working on something that blends surf/skate culture with bold design roots. Stay tuned, we’ve got more coming.